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Job Description

Campaign strategy

  • Identifying client objectives and advising on suitable measurement strategies.
  • Benchmarking performance across all online channels and advising on KPIs.
  • Using methodical performance analysis to influence/support campaign strategies.
  • Developing custom marketing dashboard concepts for client reporting via Excel.
  • Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data.
  • Analysing how various online and offline channels affect each other — developing and implementing innovative strategies for improvement and growth.
  • Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution.
  • Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
  • Performing ad-hoc analytics and conversion optimisation consultancies for clients and influencing conversion optimisation strategies with solid analytical data.
  • Reporting and Analysis
  • Developing custom marketing dashboard concepts for client reporting via Excel.
  • Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data.
  • Analysing how various online and offline channels affect each other — developing and implementing innovative strategies for improvement and growth.
  • Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution.
  • Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
  • Performing ad-hoc analytics and conversion optimisation consultancies for clients and influencing conversion optimisation strategies with solid analytical data.

Leadership  Responsibilities:

  • Delegates work appropriately to maximize team efficiency
    Commits to personal learning and growth Leads direct reports and/or cross-capability team toward positive outcomes.
  • Leads direct reports and/or cross-capability team toward positive outcomes.

Qualifications and Requirements:

Bachelor’s or Master degree in Marketing or a related field
1-2 years of experience in the related field
An excellent command of Indonesian and English

Software

  • Proven working experience in digital marketing
  • Experience working with analytical software (e.g. Google Analytics)
  • High level of experience in data analysis techniques and advanced Excel.
  • Experience working with Google Adwords and other paid search platforms.
  • Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social.
  • Experience in working with website optimisation tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

About PT. Ilmuwan Data Nusantara

IlmuOne Data is a fast-growing startup in data analytics consultancy. We provide C-suite executives and start-up founders with industry-leading digital marketing and data analytics solutions. Included in our services are technical solutions (e.g. implementation and maintenance support of analytics software) and advisory solutions (e.g. custom business insights to drive actionable performance). IlmuOne Data's team comprises professionals with 10+ years of both client-side advisory and product-side technical expertise
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